Ian Lurie

Ian Lurie is the founder and CEO of Portent Inc., an Internet marketing agency founded in 1995 that provides digital marketing services, including search, social, and analytics. He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics.

It Starts With Key Performance Indicators

A KPI is the ultimate goal of a business. It’s the one critical number the business must attain to be successful. KPIs absolutely dominate strategy.

Apr 17, 2014