business type
B2B, B2C
Industry
Digital Marketing
employees
11 - 15
headquarters
Slovakia
After the birth of my first child, I decided it was time to rethink my work-life balance. That’s when I closed the chapter on my 15-year career in the automotive industry and embarked on a new journey in SEO alongside my partner. It was truly life-changing! I’m proud to say that the focus on numbers, analysis, and streamlined processes I developed over those 15 years has been invaluable in this new adventure.
Managing Director at ONLINE TORO
Challenges
Position Fluctuations After Google Updates
As part of an SEO agency, Ján faces frequent Google updates that cause position changes, requiring quick adjustments and responses. “We always need to monitor keyword positions as they can fluctuate when Google makes updates or changes to its system.”
Client Performance Insight
ONLINE TORO aims to keep clients informed with clear, easy-to-understand data, focusing on key changes without taking up too much of their time. “Most of my clients don’t want to spend much time on marketing. They just want to see two or three graphs showing what’s growing, what we’re losing, and why."
Tracking History Across 10+ Profiles
Managing over 10 client accounts, Ján must track changes, strategies, and performance patterns. Without centralized notes and visual data, it’s hard to revisit past insights. “I handle 10 clients and can’t remember everything from last year. Having scattered data helps with meetings but makes it tough to review later.”
Urgent Need for Seamless Data Transfer
After splitting the agency, Ján and his partner encountered a significant challenge - they couldn’t access years of carefully collected data on their new account, risking the loss of valuable insights and historical performance records.
Solutions
Centralized Reporting for Smarter Decision Making
AWR enables the ONLINE TORO team to track key KPI metrics in one place, simplifying the decision-making process and ensuring more strategic, well-informed choices. “I now see new reports with the option to connect Google Analytics or Search Console, bringing all the data together. I can view all the reports and even customize them, arranging them just the way I want.”
Forecasting for Effective Client Strategy
As an innovative marketing agency, ONLINE TORO offers incoming leads a free SEO analysis followed by a workshop. AWR's features, especially the forecasting tool, provide the team with valuable insights that drive thoughtful, strategic planning. “We use forecasting as part of our client evaluation process to demonstrate the potential return on investment over time. This approach helps us convert workshop participants into future clients.”
Unlocking SEO Opportunities with Keyword Gap Analysis
By using the Keyword Gap analysis, ONLINE TORO identified SEO opportunities for a client which lead to 30% more organic views in six months. “AWR quickly analyzes this gap and then you focus your SEO efforts on optimizing for these high-potential keywords.”
Reliable AWR Support
Ján emphasizes that AWR's fast, insightful support has been key to his loyalty. From optimizing workflows to solving complex issues like data transfers, their Customer Success Manager always delivers. “That’s why I enjoy working with you - when there’s a need, you find a solution.”
Visual Notes for Performance Overview
With AWR, Ján and his team can easily track client performance, analyze trends, and explain fluctuations using visual data and notes. “Now I can open a graph, add a note, and revisit it whenever needed.”
Outcome
With AWR, ONLINE TORO overcame key SEO challenges and improved efficiency. AWR’s centralized dashboard made tracking 20+ accounts easier, while its forecasting tools helped create more effective strategies. The ability to add visual notes and seamlessly transfer data saved valuable time and ensured the team could always revisit key insights.
With AWR’s fast, reliable support, ONLINE TORO is now better equipped to drive results and support their clients' success. For one client, a 30% boost in organic views within six months was achieved through keyword gap analysis. The graphic below showcases another example of how ONLINE TORO increased their client's Visibility Score from zero to over 20,000 in just 8 months.
Dedicated to his clients' success, Ján greatly values the data provided by AWR. He says, “I love AWR because you give me so much information that I can compile into meaningful insights. It leads to impressive results and allows me to plan better strategies for our clients.”
Ján also views AWR as a key driver of ONLINE TORO's future success, stating, “I see AWR growing and delivering better service every month. I’d love to be a part of that journey and witness your future developments.”
Ready to see results like these?
Fully satisfied with AWR’s capabilities, Ján "warns" future users: "First and foremost, make sure to get great training from experienced Customer Success Managers like Bogdan. Personally, I really appreciate the option to chat with someone behind the scenes - it’s incredibly helpful and will definitely support your success.".
Want to take Ján's advice? Book a free training now and enjoy a personalized workshop tailored to your unique needs!
Customer Succes Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
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