business type
B2C
Industry
Real Estate
employees
1000+
headquarters
Tokyo, Japan
Challenges
Navigating a Highly Competitive SEO Landscape
With so many websites competing for visibility, it’s challenging for companies to maintain a top-ranking position in search engine results. Lifull, a leader in the Japanese real estate industry, faced difficulties understanding how their SEO performance compared to competitors and identifying areas for improvement.
Time-Consuming SEO Monitoring & Reporting
Lifull found it overwhelming to manually track and consolidate SEO metrics across multiple teams and projects. Preparing detailed reports for stakeholders became a labor-intensive process, slowing down their ability to act quickly on SEO performance insights.
Understanding Regional SEO Performance
In the ever-evolving world of SEO, search engine algorithms are frequently updated, making it challenging for companies to maintain consistent rankings. Lifull needed a way to stay proactive and respond quickly to these shifts to avoid sudden drops in visibility.
Staying Ahead of Constant Algorithm Updates
In the ever-evolving world of SEO, search engine algorithms are frequently updated, making it challenging for companies to maintain consistent rankings. Lifull needed a way to stay proactive and respond quickly to these shifts to avoid sudden drops in visibility.
Solutions
Competitive Intelligence Tools
Advanced Web Ranking (AWR) provided Lifull with detailed insights into competitor strategies, enabling them to monitor keyword performance, search engine visibility, and identify emerging trends. The platform allowed them to create tailored reports, benchmark their progress, and make data-driven decisions to stay ahead in a competitive market.
Automated, Customized Reporting
AWR’s automated reporting system simplified Lifull's workflow by delivering tailored SEO performance reports directly to their inbox. The customizable templates allowed them to focus on key metrics such as organic visibility, keyword rankings, and competitor analysis, saving time and providing stakeholders with clear, actionable data.
Geo-Specific Ranking Data
AWR’s ability to track SEO performance across different regions provided Lifull with localized insights that were critical to their strategy. By analyzing keyword rankings and search engine visibility by country or city, Lifull optimized their content for local search, enhancing their presence in target regions and driving higher conversion rates.
Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
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