business type
B2B
Industry
Digital Marketing
employees
11 - 50
headquarters
Dubai, UAE
Challenges
Handling Large SERP Data and Visibility
RBBi needed a solution to accurately measure search visibility for a significant keyword set across different languages and markets, all while keeping costs manageable.
Monitoring Middle Eastern Search Markets
As a leading agency in the MENA region, Red Blue Blur Ideas (RBBi) required comprehensive tracking of their clients' search performance, along with region-specific insights tailored to the unique dynamics of Middle Eastern search features.
Powering Data-Driven Approach to SEO
RBBi's data-driven SEO approach relies on insights to boost clients' search marketing performance. They needed in-depth analysis of how their clients' digital assets ranked in search results and how their visibility compared to competitors.
Running SEO Tests and SERP Analysis
With constantly evolving search result pages, RBBi needed the ability to regularly run tests to evaluate new developments and stay ahead of industry trends.
Solutions
Managing Large Data Volumes
AWR handles complex projects involving extensive keyword sets, multiple search engines, and competitors. This enabled RBBi to efficiently track over 50,000 keywords weekly across various search engines and languages, ensuring smooth management of large-scale data.
Support for Tracking Arabic Keywords
AWR provides support for monitoring keywords with special characters, including Arabic languages, enabling RBBi to get search performance results for their clients in the MENA region.
International Search Tracking
AWR supports rankings across more than 4,000 search engines in over 170 countries, allowing RBBi to provide tailored digital solutions for both regional and global brands, ensuring broad international search visibility.
English Language Interface for Middle Eastern SEs
At RBBi’s request, AWR added English language support for several Middle Eastern search engines, including those in Qatar, Saudi Arabia, and the UAE. This enhancement broadened RBBi’s ability to track search visibility for their clients catering to a multilingual audience more effectively.
SERP Snapshots and In-Depth Analysis
RBBi leverages AWR’s SERP snapshots and comparisons to assess how their clients' and competitors' pages rank for brand or product terms. This feature helps them monitor ranking changes following SERP updates or page modifications, enabling thorough performance evaluations.
As part of an agency that’s truly built on data and relies on hard numbers to provide insights and solutions for their customers, AWR has been able to give us the full picture on rank tracking across our 30+ SEO accounts including some major international and regional brands.
We at RBBi have been using the AWR platform since 2014, and are extremely impressed at the depth, reach, and level of attention provided by the tool.
Andrew Tonks
MD Performance & Analytics
Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
Want to see how AWR can transform your SEO strategy?
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