business type
B2B
Industry
Digital Marketing
employees
11 - 50
headquarters
New Orleans, US
Challenges
Ensure User Access for Large Team
With a portfolio of thousands of clients, Search Influence sought a cost-effective SEO solution with multiple user access and enhanced visibility features. They needed a platform that allowed team members to easily log in and access data anytime.
Streamline Data Retrieval Process
With a proprietary SEO reporting dashboard in place, Search Influence needed a keyword rank tracker that could programmatically deliver the specific SERP data they required via API.
Report Accurate Rankings for Local Businesses
With clients requiring specialized local tracking, Search Influence needed the ability to accurately track Google Maps rankings and to create custom search engine locations and select specific result types via API.
Meet Custom Reporting Requirements
Search Influence boosts online visibility for clients across diverse industries, serving various countries and locations. They needed a solution that provides tailored SERP analytics and rankings specific to each client’s needs.
Solutions
Cost-Effective Multi-User Solution
AWR's user management system is designed for dynamic SEO teams, allowing unlimited profiles to be created under a single subscription at no extra cost. Search Influence set up over 20 user profiles with varying permission levels to meet their team's needs.
Unlimited Client Projects
AWR imposes no restrictions on the number of projects that can be tracked, allowing Search Influence to smoothly run local SEO ranking reports for over 3,000 customer projects. This flexibility enabled them to manage large-scale client portfolios without limitations efficiently.
Seamless API Integration for Custom Reporting
AWR's API enables seamless integration of ranking data with external tools, allowing project settings to be managed programmatically and in bulk. This allowed Search Influence to maintain their proprietary reporting dashboard without any compromises or disruptions.
Google Maps & Custom Locations
AWR provides precise tracking for local businesses, monitoring both Google Maps and organic results at country, city, and even street-level accuracy using GPS coordinates. This granular data was crucial for Search Influence, as most of their clients target Google US with custom locations for both desktop and mobile searches.
We were originally introduced to AWR in 2010 by another expert in the industry. At the time, it was one of the few services that provided Google Maps rankings, and that was a key metric we needed to track success for our clients.
Michelle Neuhoff Boyd
Production Manager
Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
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