business type
B2C
industry
Retail
employees
11 - 50
headquarters
London, UK
Challenges
Inadequate Organic Visibility Analysis
Feelgood Contacts struggled to effectively analyze their organic visibility due to fragmented data sources and inconsistent tracking metrics. This lack of integration led to a disjointed view of performance, limiting their ability to uncover actionable insights for growth.
Suboptimal Keyword Tracking
The company faced significant difficulties in tracking keyword performance across multiple search engines and devices. The lack of detailed insights impeded their ability to identify high-performing keywords and optimize underperforming ones, which affected their overall search visibility.
Limited Competitor Insights
Feelgood Contacts lacked in-depth competitor analysis, making it difficult to benchmark their SEO performance against competitors. Without these insights, they struggled to adjust their strategies in response to market dynamics and competitive pressures.
Difficulty in Measuring SEO Campaign
Assessing the effectiveness of SEO campaigns was challenging due to a lack of integration between tracking tools and reporting systems. This disjointed setup made it difficult to accurately evaluate ROI and make informed, data-driven decisions.
Solutions
Advanced Organic Visibility Tracking
The integration of a sophisticated platform centralized and unified data, providing Feelgood Contacts with a comprehensive view of their visibility metrics. This holistic approach facilitated more accurate performance evaluations and the identification of strategic opportunities.
Enhanced Keyword Performance Metrics
The introduction of advanced keyword tracking allowed for precise monitoring across various platforms, providing detailed analytics. Feelgood Contacts was able to refine their SEO strategies by pinpointing both high-performing keywords and those in need of optimization.
Comprehensive Competitor Analysis
By leveraging advanced competitor analysis tools, Feelgood Contacts gained critical insights into their competitors’ SEO strategies. This allowed them to benchmark their own performance and adjust their tactics based on competitive data, optimizing their overall approach.
Effective Measurement of SEO Campaigns
Seamless integration of tracking and reporting systems allowed for precise measurement of SEO campaigns, providing consolidated data that enabled Feelgood Contacts to evaluate performance more accurately and optimize their decision-making process.
Since using Advanced Web Ranking, we have been pleasantly surprised with the data we have extracted from the tool and the fantastic customer support we have received.
With the new data insights, we created more in-depth SEO reports, which helped show the overall picture to senior-level management, and identify how strong or weak our content is in specific areas. Doing so enabled us to discover which categories required the most focus and attention.
Kieran Hobson
Passion for SEO & Content Marketing
Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
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