We were on a roll in October - a new feature or improvement was released, on average, every three days! 🤯 Grab your favourite hot drink, and make yourself comfortable as we have lots to talk about today: a revamped reporting system, a way to measure your traffic cost-efficiently, the Previous Position column, and many more.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
New Reporting System
We're introducing a redesigned, powerful Reporting section, so here's a glimpse of what's new in it:
New report builder: Drag, drop, resize, and rearrange widgets to your liking.
Intuitive wizard & editor: Create beautiful, branded dashboards in a snap.
Multi-project Dashboards: Combine data from different projects in one view.
Flexible date ranges: Compare multiple periods side-by-side to spot trends and seasonality.
Improved templating: Organize your dashboards efficiently by assigning them to the desired projects.
Brand new manager: Schedule, share, assign, sort, delete, etc. your dashboards with ease.
Learn more on how to build your first dashboard here.
SERP Movements
You can now see SERP movements and discover which results you pushed below and which ones moved ahead of you. The newly added option is available in the Ranking-Keywords view when clicking on a value where there are changes in the Position column.
This addition will help you unveil the reasons why your site might have dropped below the fold, such as a new group of local results that outranked you.
Traffic Cost
A new metric was added to help you understand the financial impact of organic and paid traffic and make informed decisions on allocating budgets between the two. The metric has two variations: Traffic Cost (calculated based on Estimated Visits and CPC), helpful for country-level analysis, and Local Traffic Cost (built on local values for both Estimated Visits and CPC), ideal for regional markets.
You can find these insights in the Visibility reports and include them in your FTP*, Big Query*, Google Drive**, and Looker Studio** exports.
*FTP and Big Query exports are available starting with Enterprise monthly plans and all our yearly subscriptions.
**Google Drive and Looker Studio integrations are available for all types of Yearly plans and, for monthly subscriptions, starting with Agency and higher.
'Previous Position' Column
The Previous Position metric is now available in the Ranking-Keywords view. You'll now see your site's position recorded from the last update date before your chosen date range. To see it in action, simply add the Prev. Position column from the Table Settings menu.
Product Related SERP Features
Three new SERP features are now available for tracking in Advanced Web Ranking, proving themselves useful especially when optimizing for SERP features in E-commerce:
Explore brands: presents a curated list of brands related to a search query.
Buying guides: displayed as collections of expandable questions that show up in
search results, provides in-depth comparisons of product features, prices, and other essential details to assist consumers in making well-informed purchase decisions.
Related products: suggests a series of products available for purchase, displayed in a
carousel format, and related to the user's search query.
To identify which of your keywords trigger these types of results, access the SERP Features filter -> SERP Features group.
SERP Features Filters Improvements
The SERP Features and SERP Features Changes filters have been upgraded to make your research smoother. You can now efficiently locate specific features using the new search box or by navigating through collapsible categories.
The SERP Features filter data is organized into four categories (Organic, SERP Features, Organic SERP Features, and Sponsored), while the SERP Features Changes filter items are categorized into two main groups (SERP Features and Organic SERP Features).
'addSerpFeatures' API Parameter
You can now add the SERP Features column to your keyword ranking API exports to display all the features triggered by each keyword. To include this data in your export_ranking API* output, set the 'addSerpFeatures' parameter to true.
*developer API is available starting with Agency monthly plans and all our yearly subscriptions.
Updated 'Above the Fold' Threshold
The default resolution values for the Pixel Position calculation have been updated, according to the new usage by device statistics in 2024. Therefore, the Above the fold threshold was set to 1080px on desktop (instead of 800px) and 800px on mobile (instead of 640px).
'Close Variants' Visibility
Visibility data is now available for Close Variants (the recently added feature that clusters keywords based on search volume, intent, and SERP relevance).
AIO Tool Upgrade
Non-Personalized data is available in the free AI Overviews tool. Simply switch to the newly added tab (the one with an incognito icon) to explore fresh stats and insights.
And that’s pretty much it for October! :)
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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