Celebrating two decades in SEO this year: LinkedIn, Skype, Safari Internet Browser, Adobe Creative Suite, WordPress, and drumrolls please… Advanced Web Ranking (AWR)! 🎉
Even Google recently threw its 25th-anniversary bash. Time sure does fly in the digital realm.
For some, the past twenty years might evoke the feeling of the SEO Stone Age, but for us, it feels just like yesterday when we embarked on this thrilling journey.
Join us as we reminisce about two decades of rankings, algorithms, and the rollercoaster of Google updates. And at the same time, let’s celebrate some of the people who have been huge contributors to the SEO industry over the years. We are so grateful to be able to call them our friends and have them around as mentors and experts in the SEO industry.
What the internet looked like 20 years ago (2003)
Back to the year 2003. Altavista and AOL were kings, and PageRank was the metric of authority. Yahoo was the emerging star of search engines, and the landscape lacked the behemoths we know today – no Facebook or Twitter (though it was pretty good, we must admit).
The Internet was a wild frontier, unexplored and rife with opportunities and challenges.
When we first launched Advanced Web Ranking in 2003, there were barely any tools available for SEO. There was no Google Analytics, no Search Console and SEO communities were just starting to form.
AWR, initially a desktop software, allowed users to submit websites to search engines and monitor listings in web directories – ah, the good old days of directories! And it looked nothing like today's sleek interface.
Advanced Web Ranking v2.6, back in 2004
Ian Lurie, who’s been rocking SEO for 23 years now and doing digital marketing for way longer than that, was one of AWR’s first users, back in 2004, and a power user across time. He creatively used AWR beyond our expectations, gaining great advantages for his clients.
The industry grew more complex (2003-2008)
In the first five years since AWR’s launch, the SEO industry saw Google Maps and YouTube coming on the scene, as well as the first major search revolution with Google Universal, and free tools like Google Trends, Google Analytics, and Search Console (which was called Webmaster Tools back then). Shortly after, Twitter and Facebook shook the digital space and changed how we do marketing forever.
The digital marketing field was rapidly growing and SEOs were getting creative testing tactics that would rapidly earn results.
Aleyda, an industry icon and a dear AWR friend, was a web designer and front-end developer back then. One of the things that she was looking into was a way to drive more traffic and sales to the sites that she built.
When we asked her what SEO tactic was used back when she started, but which is not working anymore, here's what she had to say:
Back then, Miracle was transitioning from a background in documentary filmmaking to becoming a prominent figure in the industry. Her openness to testing new ideas and adapting to change reflects the spirit of innovation that defines SEO.
Here’s what she said when we asked her what SEO tricks used to work like magic before and are nowadays obsolete:
SEO teams were also getting more numerous and diverse, so that’s when (back in 2008) AWR released its Server edition that would allow users to work together on the same projects from different computers. How many of you remember this user interface?
Advanced Web Ranking v6.3, back in 2008
Google got serious with algo updates (2009 - 2012)
Webspam soon became an issue that Google needed to address, so the first algo updates targeting webspam, Google Panda (2011) and Google Penguin (2012), started to roll, cleaning up the web and causing webmaster forums to explode with complaints. Barry Schwartz always kept track of the hot search marketing community discussions on the Search Engine Roundtable.
Lily, an expert in Google’s Search Quality Guidelines and EEAT, started her SEO career in 2010, just before the two algo updates. Looking back to that era, she recalls:
Areej also got into SEO when Panda and Penguin were at their game, in 2013. With over a decade of experience in the industry, she went on to establish one of the most influential SEO communities, Women in Tech SEO, an embodiment of progress and positive change in the industry. She shared that:
Meanwhile, AWR was also revolutionizing itself, with a brand new modern look and an all-in-one approach, integrating links, analytics, social tracking, content audit and optimization in addition to rankings.
Advanced Web Ranking v8.0, back in 2011
And soon enough AWR took another transformational leap forward into AWR Cloud, the first edition of the SaaS keyword rank tracker that AWR is today.
Since then, AWR has tracked more than 48M keywords and generated 7.6M reports for 77k users.
One of the first AWR Cloud versions
Next-level SERPs (2014 - 2019)
This was the age of major updates in Google algorithms, like Mobilegeddon, RankBrain, E-A-T and BERT, that took search to a whole new level.
In December 2022, E-E-T became E-E-A-T, and has since become a major criteria in assessing content quality. You can find more insights about E-E-A-T from Lily Ray, who is one of the well known experts in this field.
As search became more sophisticated, the need for search analytics also grew stronger. It was then when research studies started to appear, trying to fill-in the information gaps left by Google and all the available tracking tools. AWR chimed in, with a set of free research tools:
Free Google Organic SERP CTR Tool (2014
Free Google Algorithm Changes Tool (2014)
Free Google SERP Features Tool (2015)
Where we are now (2020 - present)
The last few years, with the world going through a pandemic and recovering from it, have brought to new heights the importance of the digital space and the work SEOs do to ensure businesses' visibility in increasingly crowded, diverse and dynamic SERPs.
To bring insights on the pandemic's impact on search, we released a new research tool - the Free Search Demand Trends Tool (2020), that helps people get a sense of how search demand is shifting in time.
Lately, AWR has seen many improvements such as:
And you can always find out the latest changes on our website.
Keywords Ranking Dashboard in AWR today
And we promise to continue to innovate to bring you more insights into your data, such as using AI to get a deep understanding of your keyword ranking data. Stay tuned!
Valuable lessons and SEO stories
We'll wrap this 20 year journey with some amazing stories we got from the SEO experts who joined AWR in this celebration. They were gracious to share some "oops" moments from their professional journey that turned into valuable lessons.
Do you have any SEO-life stories that you'd like to share? Join the conversation on X and let the memories flow. We’re all ears for your exciting stories!
Use the #AWR20Years hashtag and get a chance to win a fun & geeky anniversary gift! 🎁
To infinity, and beyond!
No matter how many times SEO was proclaimed dead, just like it’s now dying once again, killed by SGE and AI, it managed to transform and thrive. We here at AWR, promise to keep up with the latest trends and innovations!
Here's to another two decades and beyond! 🚀 #AWR20Years
Article by
Dana Zavaleanu
Dana leads the marketing team at AWR. Having 13+ years of experience in the industry, she's an all-round digital marketer, with a focus on search analytics and content. Say hello @dana_zavaleanu
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