Advice and answers from the Advanced Web Ranking Team
Estimated Visits
Learn how the Estimated Visits metric is calculated within Advanced Web Ranking for both individual keywords and groups of keywords.
The Estimated visits is calculated for a keyword and a search engine by multiplying the related Click share value of that keyword with the Google Ads search volume.
The Estimated visits for a group of keywords and a search engine is the sum of estimated visits for each keyword of that group.
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