Advice and answers from the Advanced Web Ranking Team
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New KPI added to the Keyword Ranking report - Search intent
Learn the search intent behind the users' search queries for all your tracked keywords.
The KPIs in the Keyword Ranking report now have an updated, more compact design, while a new metric - Search Intent - is available.
The Search Intent is defined as the purpose behind the searcher's queries, based on the Top 10 search results ranking on Google for the set of monitored keywords.
The Search Intent KPI shows both the
Mixed intent keywords - how many items, from the total number of keywords in the selected set (all keywords or keyword group), have more than one search intent.
Search intent distribution - number of keywords broken down by the 4 search intent categories: Navigational, Informational, Commercial, and Transactional. A keyword with mixed intent will be included in all search intent categories it has.
Upon clicking on any of the search intent categories within the KPI, the keyword list in the ranking table below will be filtered accordingly and only the keywords with the selected search intent will be displayed.
Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.
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