Advice and answers from the Advanced Web Ranking Team
Brand Ownership
See how much vertical space, measured in pixels, your brand occupies on the SERP for each keyword.
With the Brand Ownership metric, you can track your brand's visibility across search engine results for a particular keyword. This means you can get a clear percentage of how much vertical space—measured in pixels—your brand occupies on the search engine results page when that keyword is searched.
How Brand Ownership is calculated
The Brand Ownership metric is determined by comparing the total pixel height of your brand’s ranking URLs for each keyword and search engine combination against the total pixel height of the SERP (top to bottom). The result is then multiplied by 100 to express it as a percentage.
The metric ranges from 0% to 100%. A score near 0% indicates that your brand is barely visible in the search results, while a score near 100% means that your brand dominates the page.
The metric is available for both branded and non-branded keywords. In AWR, branded keywords are marked with a specific icon in the KPI dashboard, making it easier to differentiate them from non-branded terms.
How the Brand Ownership metric helps you
Beyond showing what percent of physical space your brand takes up on the SERPs, the Brand Ownership metric also helps you to:
Assess brand visibility and see the keywords for which your brand dominates the SERPs.
Find new growth opportunities by identifying keywords where your brand has low SERP coverage.
Ensure you have strong visibility for branded keywords while finding non-branded ones that you may focus on optimizing next.
Where to access the Brand Ownership metric in AWR
The metric is available in the Ranking → Top Sites report. You can find it in the KPIs section at the top of the page.
To display the metric, make sure the dedicated KPI button is switched on. If you want to hide all KPIs, including the Brand Ownership metric, simply toggle the button off.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.
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