Advice and answers from the Advanced Web Ranking Team
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Syncing Google Analytics and Google Search Console with AWR: key benefits and how-to guide
Learn how to sync your Google accounts with AWR to gain a unified view of your website’s rankings, traffic, and performance data.
In addition to Advanced Web Ranking, both Google Analytics and Google Search Console are two essential tools that help you understand your website's performance.
Google Analytics provides insights into your website traffic, including metrics such as visits, revenue, page views, bounce rates, conversion rates, and goal completions. It helps you understand user behavior, track marketing campaigns, and measure the effectiveness of your website's content.
Google Search Console offers insights into your website’s visibility in Google search. It provides data on search queries, impressions, clicks, average position, and click-through rate (CTR). GSC is a valuable tool for understanding search traffic and diagnosing issues that may affect your website's search performance.
Connecting your Google Analytics and Google Search Console accounts to Advanced Web Ranking, enables you to view your website’s rankings, traffic, and performance data in one place. Activating these connections unlocks several advantages:
Comprehensive insights: having rankings, traffic, and impression data in one place allows for a complete understanding of your website’s performance in SERPs.Streamlined analysis: centralized data simplifies and accelerates analysis, enabling faster, informed decision-making.Enhanced SEO strategy: combining ranking data with traffic and user behavior insights enables the development of more targeted and effective SEO strategies.
How to sync AWR with Google Analytics and Google Search Console?
Navigate to the Settings > Project settings > Connections section and click on the +Add account button located on the top right of the screen, then select Google Analytics/Google Search Console.
Furthermore, follow the prompts to sign in with your Google account and allow AWR to access your Google Analytics data/view your Search Console data for your verified sites.
💡You can manage “Sign in with Google” permissions for your Google account by accessing the Third-party apps & services page.
Once you have signed in with Google and AWR has gained access to your GA and GSC data, you can now configure the connections:
For Google Analytics:Select the Google email address, Analytics account, property, and view relevant to the project, then Save configuration.
For Google Search Console:Select the Google email address and the website relevant to the project, then click Save configuration.
💡The GA and GSC connections must be set up separately for each project to ensure that the data integration aligns with the configuration of each project.
What happens after I connect AWR with Google Analytics and Google Search Console?
After saving the configurations, AWR will begin pulling the initial dataset from the newly connected Google Analytics and Google Search Console properties.
The initial retrieval typically takes about an hour but may extend up to 24 hours, depending on the volume of historical data.
AWR retrieves historical data from the last 30 days for both GA and GSC. Following the initial retrieval, data from both sources will be refreshed daily.
Which Google Analytics and Google Search Console metrics are being retrieved and where I can access them?
From Google Analytics, the following metrics are retrieved:
Visits: number of individual sessions initiated by users on your website.Revenue: total income generated from transactions on your website.Page Views: total number of pages viewed by visitors on your website.Bounce Rate: percentage of visitors who navigate away from your website after seeing only one page.Conversion Rate: percentage of visitors who complete a desired action, such as making a purchase.Goal Conversion Rate: percentage of visitors who achieve the specific goals set for your website.
These metrics are segmented by channel source (e.g., Direct, Organic, Social) and are displayed in both the Google Data > Summary section and dedicated report widgets.
Google Data > Summary section
Dedicated report widget
From Google Search Console, the following metrics are retrieved:
Impressions: how often your website appeared in Google searches for various queries.Clicks: number of times users clicked on your website’s links in search results.Average Position: average rank of your website for the queries it appeared in Google SERPs.Click Through Rate (CTR): percentage of users who clicked on your website after seeing it in search results.
These metrics are displayed in the Google Data > Summary, Google Data > Trends, Google Data > Search Console sections, and also in the dedicated report widgets.
How to edit the Google Analytics and Google Search Console connections in AWR?
If you need to change the connected account or property, or if you initially connected the wrong one, you can update the sync by removing the existing connection and setting up a new one. For detailed instructions on how to sync Google Analytics and Google Search Console with AWR, please refer to the How to sync AWR with GA & GSC section of this article.
How to revoke AWR access to your Google account?
If you no longer wish for AWR to have access to your Google account, you can revoke its permissions by following these steps:
Access the Google account for which you want to revoke AWR’s access. and find the section labeled Security.
From the Security screen, locate the “Your connections with Third-party apps & services” panel and click on “See all connections” to access the “Third-party apps & services” page
On this page, you will see a list of tools connected to your Google account.
Find and select AWRCloud from the list. Click on “See details,” then choose “Stop using sign-in with Google” to revoke access.
If you have any further questions, please feel free to contact our support team.
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