Summer's here - the hottest and brightest of them all, bringing along goodies to streamline your SEO workflow. We've got a new metric to help you skim over all of your markets' performance, additional views where the 'Local Estimated Visits' KPI is available, and a pretty neat usability upgrade.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
'Avg. SEs Position' Column
Available in the Ranking-Search Engines Comparison view as a distinct column, Avg. SEs Position will provide the average position across all the search engines in your project, for each keyword.
This will help you spot the keywords for which your website overperforms or underperforms globally, making it a powerful addition for multinationals and local businesses targeting multiple regions.
'Local Estimated Visits' KPI
The Local Estimated Visits KPI is now available for selection in two more views. This metric offers more accurate traffic estimations for those businesses operating in specific markets since it's calculated based on Local Search Volume and Click Share scores of keywords ranking in a top 20 position.
To see it in action, select it from the Estimated Visits drop-down in the Ranking-Keywords view and from the Vis. Percent drop-down in the Ranking-Distribution one.
'Table Settings' Button
In the Ranking section, we've merged the Table preferences and Column selector buttons and turned them into a more powerful and intuitive option.
From the newly designed Table Settings menu, you can search directly for the columns you'd like to include in your analysis, change the columns' order with a simple drag and drop, hide/show columns in the table below, you name it. All these to streamline your SEO work a bit more.
And that’s pretty much it for June! :)
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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